CxO Brand Diagnostic

A concise review of the business’s brand strategy and its impact. Includes an assessment of the brand’s alignment with business strategy and its potential as a growth driver. A dashboard reports on brand integrity, risks to the brand value, and its performance delivering measurable business value.

Used by clients who want a succinct snapshot of the value the brand is bringing to the business, and understand better what investment is required to improve the return.

Brand Strategy Solutions

An in-depth diagnostic of the business’s brand strategy and its impact across core business functions. Creation of a brand strategy and implementation framework that positions the brand for optimal commercial growth and gives leadership tangible brand value.

Used by clients who are looking for an in-depth understanding of the brand’s current performance. A longer partnership for those who want delivery of a brand strategy solution that can be used to drive sustainable, measurable business growth.

Brand Pulse

Brand Pulse is an integrated platform that delivers real-time brand guidance—right when users need it. Tailored to your brand, it helps teams apply brand assets consistently and confidently, ensuring every piece of marketing builds equity.

The intuitive dashboard gives marketing leaders and the C-suite clear visibility into brand health, surfacing usage trends, risks, and opportunities—all in one place.

Brand Pulse keeps your brand aligned, protected, and performing.

Brand Protect

Brand Protect is an integrated platform that monitors threats to your brand’s integrity in real time—both internal and external. It empowers businesses to respond fast and turn risk into opportunity.

Designed for the C-suite, the platform’s dashboard visualises brand risk clearly, making it easy to factor into strategic decision-making and business planning.

Brand Protect makes brand risk visible, manageable, and actionable, protecting the value of one of your most important business assets.

Brand for CxOs

Brand for CxOs is a modular, online capability programme designed specifically for senior leaders. It equips the C-suite to unlock the full strategic value of brand within their own remit and across the business.

By addressing the disconnect between brand and business strategy, it reframes brand as a shared leadership responsibility. Each module translates the brand’s impact for core functions—finance, people, operations, growth—enabling leaders to drive measurable business performance and long-term value through brand.

Brand for CxOs builds fluency, alignment, and accountability—at the top.

Brand for Future Leaders

Brand for Future Leaders is a modular, online capability programme designed for high-potential managers on track to lead the business.

It introduces future leaders to the C-suite lens on brand—building the literacy, mindset, and commercial awareness needed to think and act like senior decision-makers. Participants learn how brand drives growth, shapes strategy, and influences every business function.

This programme equips rising leaders to use brand as a strategic tool in their day-to-day work, preparing them to lead with confidence, clarity, and commercial acumen.