FOUNDER / STRATEGIST aka THE ADVISOR

“This distinctive blend of business strategy acumen and consulting insight enables Lynda to engage with senior leaders with clarity and impact”

The Big Picture

A senior strategic leader and chartered marketing professional with extensive experience across global real estate, financial services, and professional advisory sectors.

Leadership in Action

Formerly Global CMO at Crowe Global, one of the world’s largest accounting networks, she led brand, comms, and marketing for 200+ firms across 140 countries.

A member of Crowe Global’s c-suite, Lynda led the network’s Global Marketing Strategy Committee and Digital Advisory Council, driving brand innovation and marketing strategies to drive global growth.

Navigating Complexities

As Director at EY, Lynda worked with international businesses, advising clients through financial transactions — ensuring the complexities of deal communications aligned with the client’s strategic brand objectives.

The Difference

Lynda’s experience gives her a rare fee-earner perspective within professional services alongside her brand and marketing leadership.

FOUNDER / STRATEGIST aka THE ALCHEMIST

“Skilled at producing impactful brand strategies that not only reflect with the client’s ambition but are also culturally balanced to resonate across the entire organization, wherever it operates.”

The Big Picture

A certified, award-winning brand strategist with experience across a diverse set of global industries and deep expertise in professional services.

Leadership in Action

Formerly Head of Brand at KPMG, one of the Big Four accounting networks, he led brand and creative services comms for the UK and European firms.

A board member for an international creative agency, Cameron led the agency’s global business development for brand and marketing, devising strategies and frameworks for clients in pursuit of global expansion and growth.

Navigating Complexities

Cameron has operated within different complex industries like professional services, insurance, financial services, and government. Developing brand strategy for multi-disciplinary firms delivered at scale across geographies and within different regulatory frameworks.

The Difference

Experiencing diverse cultures and needs from both inside and outside a variety of business types and sizes has provided a source of unique insight in ensuring our strategies are perfectly suited, commercially balanced, and clearly communicated throughout the organizations we work with.

STRATEGIST aka THE ACADEMIC

“This distinctive blend of narrative expertise and strategic insight enables Robert to shape compelling stories that influence leadership, align teams, and drive brand impact.”

The Big Picture

A senior creative strategist, narrative expert, and C-suite advisor with over 25 years’ experience shaping stories that drive business growth. Robert blends academic rigour with creative precision to deliver brand strategy and corporate storytelling that resonate.

Leadership in Action

A former University of Oxford professor and published author, Robert has advised founders, executives, and global businesses on how to articulate their vision with clarity and impact—across brand, content, and communications.

Simplifying Complexity

Robert specialises in strategic narratives that distil complex ideas, align messaging across stakeholders, and unlock the power of story to influence decision-making. His work spans thought leadership, content strategy, keynote coaching, and creative direction.

The Difference

Robert brings an uncommon combination of academic insight and commercial creativity—offering clients storytelling that is both intellectually grounded and powerfully persuasive.

CREATIVE STRATEGIST aka THE ARCHITECT

“Turning strategic insight into bold, high-impact digital and design experiences that power ambitious brands.”

A highly accomplished creative director and designer with over 20 years’ experience shaping iconic brands and delivering transformative design solutions. Rob combines strategic insight with creative excellence to craft brand and digital experiences that drive extraordinary results.

Leadership in Action

Rob has held senior roles at some of the world’s most respected agencies and organisations, including Head of Design at PwC and Creative Director at Wolff Olins where he led major identity, product, and experience design programmes across industries.

Shaping Experiences

Rob specialises in brand identity, digital experience, and product design, bringing together strategic clarity and aesthetic intelligence to build experiences that not only stand out, but stand the test of time.

The Difference

Rob pairs design precision with creative leadership—delivering bold, considered work that elevates brands and leaves a lasting impression.