Brand Integrity & Compliance

During our time running or working with Brand and Compliance teams for Big Four firms, and more recently with international legal and insurance firms, the challenges and patterns of brand management remain the same - guidelines fall short, partners and teams have constant questions about brand application, compliance mistakes are a continual threat, and human responses are often inconsistent or too slow for people to move forward with confidence. The result? A fragmented brand expression weakens your market position.

We've been developing a solution to this. It's a platform that learns your specific brand - visual standards, tone, behavioral guidelines, and acts as an always-available brand expert for your teams. Whether it's a Manchester office creating pitch materials or your Singapore team ensuring compliance on a client proposal, they get instant, consistent guidance.

We're seeing early results that cut brand review cycles from days to hours while catching potential issues before they reach clients. More importantly, it's enabling the kind of brand coherency that actually drives commercial value. With a dashboard interface that provides a snapshot of the brand’s integrity at any given time, it’s a compelling metric to share with wider leadership/decision-makers on the brand’s performance.